The real power of Twitter
I have been thinking about some posts I read recently regarding what Twitter is and isn't. Certainly the original mission has changed, as evidenced by the change to "What's happening..." in the all familiar status bar. I think the power of twitter is its ability to connect people via their ideas and content. Where a traditional blog is great for telling a story or sharing detailed information, a tweet allows us to peek into the mind of those we want to follow or want to get to know. It is a great equalizer in that you can be connected to some great thinkers. It's almost like a giant academic campus, where we have access to all the professors and all the students at any given time. By carefully managing who you follow, you can create a very powerful knowledge base of some of the best thinkers in tech and advertising. And in many cases, if you are careful and thoughtful in your own posts, you will be followed back by some of the same folks who might otherwise be way outside your social or business networks.
I was looking at my "following" list this weekend and was amazed at the sheer volume and quality of "knowledge" these people bring to the table. In a way, I am thankful to have them as informal advisers, teachers and in some cases friends. If you look at Twitter in this way, you can truly appreciate its power and use it as a tool rather than a view it as a distraction.
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